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irisliu4
Nov 30, 20233 min read
揭秘中国年轻人：新中式探索
by Philix & Iris 30 November 2023 三星堆博物馆：三星堆麻将版桌面摆件 新中式现在已经成为年轻消费者的宠儿：它广泛地体现在产品设计、包装以及品牌的营销和传播中。正如之前的文章所讨论的，近些年日益高涨的文化自信在其中有着举足轻重的作用。因此，新...
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irisliu4
Nov 29, 20234 min read
Myth-busting the Chinese Youth: The Exploration and Exploitation of Chinoiserie
by Philix & Iris 29 November 2023 Desk ornament from the Sanxingdui Museum: Sanxingdui located in Sichuan Province, a place known for its...
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irisliu4
Nov 27, 20231 min read
发疯吧，人类！
by Iris Liu 27 November 2023 观察简要 2023 年 6 月 27 日，中国茶饮品牌乐乐茶 LELECHA 推出 4 款新品，以发疯文学的文化语言设计了视觉冲击强烈的新品包装，看见该包装而联想到的“发疯“的吵闹场景给人想要加入的独特感觉，因为在这...
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irisliu4
Nov 27, 20232 min read
Go Crazy, Humanity!
by Iris Liu (translated by ChatGPT) 27 November 2023 Story brief: On June 27, 2023, LELECHA , a Chinese tea drink brand, launched four...
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irisliu4
Nov 23, 20237 min read
Myth-busting Chinese Youth: Is Consumerism Coming to an End for Chinese Youth?
揭秘中国年轻人：消费主义将在中国年轻人中日渐式微？ by Philix Liu 23 November 2023 Introduction: In this exploration of the shifting consumer behaviors of Chinese...
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