七喜味啤酒？
by Iris Liu 22 November 2024 观察简要 2024年3月20日，百威英博子公司Labatt Breweries和百事可乐公司将联手在加拿大推出酒精版七喜，为消费者提供可以微醺的选择。 内容详读 据Food Talks食品资讯 (...
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irisliu4
Jul 2410 min read
吃喝也是大事件
by Iris Liu 24 July 2024 吃喝是生活中绕不开的话题，笔者也被最近的FBIF食品创新展吸引。展会上各种产品目接不暇，让人不禁感叹消费者的选择之广。而在众多选择中，消费者为什么会选择某个产品？ 在分享展会上有趣的洞察之前，让我们快速回顾一下食品饮料行业不...
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irisliu4
Jan 46 min read
揭秘中国年轻人：来一起养生吗？
by Philix & Iris 4 January 2024 从随心所欲地吃喝玩乐，到关注饮食的成分表和卡路里，年轻人对健康的关注度居高不下。是什么让他们开始关注自身的健康了？ 新冠病毒带来的不良反应给年轻人以强烈冲击：新冠病毒的“强大“让年轻人难以招架，病症消失后也仍然...
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irisliu4
Jan 46 min read
Myth-busting Chinese Youth: How evolving health trends affect food and drink innovations?
by Philix & Iris 4 January 2024 🌿Unlocking the Power of Chinese Wellness #health #wellbeing #trend #food #drinks Youthful vibes, ancient...
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irisliu4
Dec 21, 20233 min read
揭秘中国年轻人：西厨东渐
by Philix & Iris 21 December 2023 近代西方饮食文化从清代传入中国并产生了深远的影响。由于封建时代以及改革开放初期，能接触到西方饮食的群体多为达官显贵，西餐一度被认为是高档饮食的代表[1]。尽管西方饮食文化逐渐向大众普及，近年来追求健康轻食、...
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irisliu4
Dec 21, 20233 min read
Myth-busting Chinese Youth: Unveiling the Fusion Feast Loved by Chinese Youth
by Philix & Iris 21 December 2023 McDonald's Campaign in China: McDonald's x Qi Baishi's painting The dawn of Western culinary culture in...
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irisliu4
Dec 11, 20233 min read
Myth-busting Chinese Youth: Attracting their unruly stomach
by Philix & Iris 11 December 2023 Enter Chinoiserie food and drink, a trend reshaping the gastronomic landscape. It's not just about...
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irisliu4
Dec 7, 20231 min read
Camping without the Preparation
by Iris Liu (translated by ChatGPT) 7 December 2023 Story brief: On August 29, 2023, the Chinese dining brand Haidilao launched a...
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irisliu4
Nov 27, 20231 min read
发疯吧，人类！
by Iris Liu 27 November 2023 观察简要 2023 年 6 月 27 日，中国茶饮品牌乐乐茶 LELECHA 推出 4 款新品，以发疯文学的文化语言设计了视觉冲击强烈的新品包装，看见该包装而联想到的“发疯“的吵闹场景给人想要加入的独特感觉，因为在这...
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irisliu4
Nov 27, 20232 min read
Go Crazy, Humanity!
by Iris Liu (translated by ChatGPT) 27 November 2023 Story brief: On June 27, 2023, LELECHA , a Chinese tea drink brand, launched four...
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irisliu4
Sep 25, 20231 min read
大爷们City Jump的状态
by Iris Liu 25 September 2023 观察简要 2023年8月11日，中国食品饮料品牌脉动与大爷们出其意料的联动在西湖边引起围观，众多年轻人纷纷被吸引并与大爷们进行互动，有关内容的视频在各视频平台获得较多关注。 内容详读...
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irisliu4
May 12, 20231 min read
把城市“味道”注入茶饮
by Iris Liu 12 May 2023 观察简要 2023年1月17日，喜茶推出新店开业第一周打卡送城市限定logo冰箱贴活动。结合各个城市不同的人文、饮食、地貌等，喜茶在典型的logo基础线条上又设计了五十余款具有城市特色的冰箱贴。以城市历史文化为内涵做成品牌周边...
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irisliu4
Apr 14, 20231 min read
你在搞“什么鬼”？
by Iris Liu 14 April 2023 观察简要 2022年10月20日，好利来推出万圣节新品“什么鬼”西点和飞盘面包，可爱的造型十分吸引眼 球。搞什么鬼、打破常“鬼”、满载而“鬼”等谐音梗的融入，也让大家在吃的同时，可以与 朋友分享这些有趣的话题。 内容详读...
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yuesang3
Nov 29, 202215 min read
Pulse of Japan 日本观察专栏: Digitalized Society 社会数字化进程
October, 2022 by Yue Sang in Tokyo 前言 虽然日本是一个有着像索尼Sony、KDDI、软银Softbank等著名电子通讯企业的国家，但是其社会在推进数字化这方面较为落后。有几个因素阻碍了数字化进程，一是创新的思想受到了日本社会中高龄层的阻碍...
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jialinliu0
Nov 17, 20221 min read
Kids, get your food here.
by Mitori Liu Nov 17, 2022 Story brief: South Korea has implemented “healthy food corners” for children and adolescents in convenience...
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jialinliu0
Oct 26, 20221 min read
Belly fat killer
By Mitori Liu Oct 26, 2022 Story brief: The Japanese food brand Meiji is going to launch two functional yoghurt products that helps to...
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jialinliu0
Oct 20, 20222 min read
Not only to live longer
by Mitori Liu Oct 20, 2022 Story brief: The Japanese dairy producer, Megmilk Snow Brand, has co-developed and launched a type of yoghurt...
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jialinliu0
Jul 21, 20221 min read
Diet coke is Genki
by Mitori Liu July 21, 2022 Story brief The soda maker Genki Forest is going to release a diet coke-flavor drink which maintains coke...
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jialinliu0
Jul 19, 20221 min read
Meiji five in one
by Mitori Liu July 19, 2022 Story brief Japan’s dairy giant Meiji is releasing Meiji 5-Star Custom, a type of functional dairy drink with...
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jialinliu0
Jul 15, 20221 min read
This butter will not make you fat
by Mitori Liu July 15, 2022 Story brief A Swedish mycoprotein maker Mycorena has successfully developed a type of mycoprotein-based...
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